Progrigio Is Here and We're Terrified
Photo via Asda Good Living

An Italian company called Asda is watering down Prosecco with Pinot Grigo. That’s right, the company is releasing a new white wine called “Progrigio,” which is exactly what it sounds like.

In Britain, the market for whom it was specifically created amidst rising Prosecco costs, a bottle of Progrigio costs a mere £5, the Independent reports. “Progrigio is a new Italian sparkling wine aimed at the Prosecco and Pinot Grigio customer to try something familiar but just a little different,” Supermarket buyer Jack Clayton told the Independent. “It is a fresh, floral and aromatic wine balanced by citrus fruits, white peaches and minerality.”

The wine is made from a blend of Glera, the grape used in Prosecco production, alongside the popular varietal Pinot Grigio.

While we don’t usually knock wine ‘til we try it, a six dollar bottle of Prosecco-Pinot Grigio is definitely questionable, in our humble opinions.