Brits Are Going Crazy For Prosecco Mixed With Pinot Grigio
Progrigio Is Here and We're Terrified
Photo via Asda Good Living

An Italian company called Asda is watering down Prosecco with Pinot Grigo. That’s right, the company is releasing a new white wine called “Progrigio,” which is exactly what it sounds like.

In Britain, the market for whom it was specifically created amidst rising Prosecco costs, a bottle of Progrigio costs a mere £5, the Independent reports. “Progrigio is a new Italian sparkling wine aimed at the Prosecco and Pinot Grigio customer to try something familiar but just a little different,” Supermarket buyer Jack Clayton told the Independent. “It is a fresh, floral and aromatic wine balanced by citrus fruits, white peaches and minerality.”

The wine is made from a blend of Glera, the grape used in Prosecco production, alongside the popular varietal Pinot Grigio.

While we don’t usually knock wine ‘til we try it, a six dollar bottle of Prosecco-Pinot Grigio is definitely questionable, in our humble opinions.