With the warmer months approaching, expect to see Twisted Tea and Pabst Blue Ribbon cans littering open fields and beachfronts like metallic dandelions — it’s a tale as old as time. But what if these two classic drinks were combined? PBR has done just that.
As Thrillist reports, the company just released new Hard Tea Seltzers that come in four flavors: Raspberry Black Tea, Peach Black Tea, Pineapple Passionfruit Black Tea, and Lemon Black Tea.
PBR’s tea seltzers are retailing in 12-packs, with 12-ounce servings containing only 100 calories and less than 4 grams of sugar. Each clocks in at a sessionable 4 percent ABV.
“Our brand might be over 175 years old, but we’re still young at heart and getting creative with how we range across the beverage category,” PBR’s VP of marketing Nick Reely said in a press release.
These new hard tea seltzers follow the PBR’s recent venture in canned hard coffee, but face stiff competition from market leaders Truly and White Claw if the brand is going to lead the pack. Either way, a summer of boozy tea may finally be brewing.
