An increasing number of alcohol brands are looking to carve out a slice from the spiked lemonade pie, originally cooked up by OG-brand Mike’s Hard Lemonade. Hot on the heels of Fishers Island, Truly, Crook & Marker, and LQD, Anheuser-Busch-owned Natural Light is entering the space with its own contender.
As you might expect from the brand that brought us “Naturdays” and “Natty Light Seltzer,” this boozy lemonade arrives with a twist. Called “Natty Daddy Lemonade,” the fermented malt beverage is bigger and boozier than rival brands, clocking in at 8 percent ABV and arriving in 16- and 25-ounce cans.
Announcing the arrival of Natty Daddy Lemonade in a Twitter post on Tuesday, Natural Light wrote: “Daddy’s here to take the wedge off.”
“[W]e’re excited to launch a refreshing new malt beverage that captures the spontaneity and adventurous spirit our fans celebrate all summer,” Daniel Blake, vice president of U.S. Value Brands at Anheuser-Busch, writes in an email press release.
Natty Daddy Lemonade has already hit shelves nationwide, just in time for Father’s Day. To find one for yourself, use the company website’s Natty locator. Natural Light is also running a Natty Daddy sweepstakes to promote the new product. Post a picture with a father figure from your life along with the hashtags #NattyDaddyLemonade and #Sweepstakes and you could win a summer’s supply of Natty Daddy Lemonade.