McCann Vilnius is a Lithuanian ad agency who likes to dream up amazing wine packaging projects. Last year they brought us the awesome ‘wine in a paint can’ concept that you might have seen. This year? They’re putting wine in a mouth spray bottle. Amazing:

Wine Mouth Spray Concept

Here’s how the agency describes their brilliant innovation:

It shouldn’t come as a surprise, that advertising people love drinking (or as we call it – tasting). Sadly it’s highly NSFW.

So to celebrate annual beaujolais nouveau event advertising agency McCann Vilnius created ingenious wine packaging which looks like mouth spray.

It’s not only the way to hide your alcohol conveniently, but also helps to rediscover best part of beaujolais wine – its distinctive smell which reminds you of freshly picked flowers. That’s why you would keep your mouth open for this wine (that’s why we called it “Bouche bēe”, which is French for “mouth wide open”.

Every year McCann Vilnius remakes packaging for beaujolais nouveau wine as a way to tell that as a young wine our mind and ideas are always fresh and constantly refreshing. You might be already familiar with our last year hit wine in a paint can or in blood bag.

There’s no word on the aerating abilities of the spray mechanism. Here’s one more look at the lovely packaging:

Mouth Spray Wine