If you ever dreamed about joining a frat and missed your opportunity, Keystone Light is bringing you and your four-legged best friend the chance. Introducing Kappa Lambda Woof, the first-ever fraternity for dogs.
In March, the company introduced a new raspberry-lime flavored beer, Keylightful, with a contest that crowned one lucky dog as the drink’s mascot, “Lil’ Keezy Breezy.” Now, the brand is seeking 10 pooches to join Lil’ Keezy Breezy, the group’s pledgemaster, to be the first class of Kappa Lambda Woof.
“We’re excited to kick-off Keylightful’s Kappa Lambda Woof recruitment to help give legal drinking age consumers who are missing their friends from campus the chance to live vicariously through their pups this fall,” said Josh Wexelbaum, director of marketing for Molson Coors’ economy brands.
Along with the contest, the brand will be donating $25,000 to The American Society for the Prevention of Cruelty to Animals (ASPCA), supporting the organization’s efforts to protect and care for at-risk animals throughout the country — just like any true frat, there has to be some philanthropic work.
U.S. pet owners over 21-years-old (no Freshmen) can enter their pup for recruitment by submitting a photo showing off their furry pledge’s best skills. The lucky dogs (and their owners) will win Kappa Lamda Woof and ASPCA merch, including a frat flag and matching tank tops, and “endless fraternal friendship.”
The contest ends August 31. Click here for more information and to enter.
