The Jonas Brothers must really like their booze.
On the heels of the late August announcement that Nick Jonas is launching Villa One Tequila, a partnership with fashion designer John Varvatos and the Stoli Group, the Grammy-award-winning trio today announced they are teaming up with Coors Light.
The announcement comes after the brothers’ visit to the Coors Brewery in Golden, CO where they were invited to take part in making their own special batch of Coors Light.
It appears that the brothers’ public love of the brand has history, with reports that Joe Jonas offered guests at his and wife Sophie Turner’s wedding custom-labeled Coors Light bottles that read “Joe + Sophie 2019.” This came after his brother Nick’s wedding failed to supply their guests with enough Coors Light, and according to Refinery29, prompted the brand to ensure Joe had enough Coors for his wedding.
“We are long-time fans of Coors Light and were really excited to be invited out to the Coors Brewery,” the Jonas Brothers said in a press release. “We can’t wait for our fans to try the limited edition six-packs of Coors Light that we helped to brew.”
The beers will feature a custom label with the trio’s faces and will be available mid-November, though fans will have to head to select markets to grab one (Boston, Philadelphia, Chicago, Nashville, and Tampa).