Cheese and wine: a timeless combination. Perfect for summer picnics and al fresco dining on a balcony, rooftop, or patio with a view. But carrying multiple bottles of wine can be tough, not to mention cheese-laden hampers. Thanks to House Wine and Cheez-It, that’s no longer an issue.
Imagine a classic bright red Cheez-It box morphed together with a box of House Wine. It’s half cheesy snack, half boxed wine in one big container, perfect for pairing on the go.
According to Jeff Delonis, senior marketing director for Kellogg’s U.S. snack division, the collaboration was a natural fit. “Many of our fans were already exploring pairing different wines with Cheez-It,” he said in a press release.
Hal Landvoigt, winemaker for House Wine, shared a similar sentiment: “We make wines for people to enjoy any time and any place – just like Cheez-It.”
Planning a picnic? The House Wine and Cheez-It box will be available online from July 25, and will retail for $25. Hurry, though — the box is running as a limited-edition promotion.