It’s the H&M monkey sweatshirt all over again.

Heineken pulled an advertisement from TV and YouTube on Monday after Chance the Rapper called it out for being “terribly racist.” Unfortunately, the ad is not ambiguous. In it, a bartender slides a Heineken Light down the bar, watches it soar past three black people, until it reaches the hands of a light-skinned woman. The tagline says: “Sometimes, lighter is better.”

Chance says he’s not calling for a boycott on the beer, but simply pointing out the racism that exists in big-budget ads. He believes that in some cases, such as this Heineken ad, blatant racism is an intentional move to attract more attention to the brand.

This is a big “yikes” for Heineken. The brewing giant has been championed in the past for its diverse ads, such as the 2017 ad placing people with differing political beliefs and backgrounds in an “experiment” to see if they could work together on a series of tasks, then decide whether they could share a beer once their backgrounds were revealed (a conservative man and a transgender woman, for example).

But this one missed the mark.

Along with pulling the ad, Heineken spokesperson Bjorn Trowery has responded with the following statement:

“While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options — we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”