Ranch Water’s recent surge in popularity shows no sign of slowing, with Heineken set to join the growing number of producers offering a ready-to-drink (RTD) canned version of the cocktail via its Dos Equis brand.
In recent years, the simple West Texas staple, comprised of Topo Chico mineral water, tequila, and lime juice, has seen a significant spike in popularity outside of the Lone Star State. Buoyed by the popularity of hard seltzer, a number of brands have brought RTD iterations to market since 2019, including craft players Shotgun Seltzer and Lone River Ranch — both out of Texas.
On Friday, just-drinks announced the release of Heineken’s Dos Equis Texas Ranch Water, which is slated to hit shelves in mid-April. Each 12-ounce serving of the Ranch Water will contain 90 calories and arrive at 4.5 percent ABV. The product will be sold both singularly and in 12-packs.
Maggie Timoney, Heineken USA’s chief executive officer, told Beer Business Daily that she expects the product to be a hit because of the huge presence of Dos Equis in Texas, describing the partnership as “a match made in heaven.”