Last week, director and Golden Globe winner Guillermo del Toro publicly denounced the Mexican beer company Grupo Modelo, after it used his image and those of two characters from his films, on its Victoria beer labels.
The cans, which featured Del Toro’s portrait as well as monsters from the films Pan’s Labyrinth and The Shape of Water, were specially designed by illustrator Guy Davis and were printed without Del Toro’s permission, Mexico News Daily reports.
Taking to Twitter to express his anger, Del Toro wrote in Spanish [the following has been translated to English]: “Very badly done, Victoria. These cans do not have my authorization, my consultation or my signature to use my image or my name…” The filmmaker also suggested Grupo Modelo donate the profits from the beer collection to help students involved in robotics and math competitions.
Muy mal hecho, @VictoriaMX Estas latas no cuentan con mi autorización, ni mi consulta, o mi firma para uso de mi imagen o mi nombre. Donen las ganancias a los multiples equipos infantiles de matemáticas o robótica. Ellos lo necesitan. https://t.co/BihcxSnWLs
— Guillermo del Toro (@RealGDT) November 14, 2019
Apparently, this is not the first time Del Toro has tried to help students from his native country. Earlier this year, he covered the airfare for a Mexican mathematics team to travel to the IMC (International Competition of Mathematics) in South Africa. The 12 children would have been unable to attend the competition without his support.
While it’s not clear if the company will, indeed, donate the money, Grupo Modelo did claim responsibility for the mistake and responded via Twitter.
“We would never take liberties with something like this, @RealGDT,” it wrote. “We are reviewing where the wires got crossed. Apart from this, we will continue to support Mexican talent as we have done up to now.”
The beer will be sold in convenience stores in Mexico City, Jalisco, San Luis Potosí, Michoacán, and México state. With such a great cause suggested by Del Toro, we’re hoping the cans sell out and Grupo Modelo heeds his advice.