“Wait — [paws] — did you just say $20,000?”
That’s right: Busch is looking for a chief canine to taste test its pet-centric Dog Brew line. The pooch that gets chosen will serve as the face of Busch Dog Brew, and act as the company’s Chief Tasting Officer (CTO) in exchange for a $20,000 annual salary. Not too shabby for a guy without opposable thumbs.
Busch released the non-alcoholic, all-natural, bone-broth-based beverage last year so beer fans could sip alongside their four-legged friends. According to Busch, the drink helps to promote a healthy digestive system for your dog.
Following a successful launch, the brand is looking to expand in 2021, which is why they’re seeking out a pup with a good sniffer and a refined palate to fill the role.
YOUR DOG could be hired as our Dog Brew Chief Tasting Officer w/ a $20K SALARY.
As our pawfessional taste-taster, they'll be the face of Busch Dog Brew.
— Busch Beer (@BuschBeer) April 13, 2021
Your dog can’t apply on LinkedIn, though. For their chance of being selected, all you have to do is post a picture of your dog on social media captioned with their qualifications and hashtag it #BuschCTOcontest. The contest will run from April 13 until midnight on April 28. The official contest rules can be found on Busch’s website.
Let’s hope Fido is ready for his close-up — this could be his big break.