Less than a year after Billy Busch Sr. shuttered his independent label Kräftig, the heir to the storied Busch beer family is back, and this time he’s got a TV show.

According to an exclusive announcement by People magazine, Busch Sr. and his family will be starring in a new reality series, “The Busch Family Brewed,” which premieres March 5 at 9 p.m. ET on MTV. The show will reportedly offer an intimate look into the Busch family’s home life, as Busch Sr., his wife Christi, and their seven children “break ground on a new craft brewery on their property,” according to People.

The preview assures us the show will be a family affair. Each of the seven Busch children, aged 12 to 28, and saddled with archetypes like “the responsible one,” “the sweet one,” etc, will take their share of the spotlight. But don’t expect it to be a modern remake of The Brady Bunch.

As he attempts to return to his family’s roots, Busch Sr., the great-grandson of Anheuser-Busch cofounder Adolphus Busch, is also attempting to clean up a notorious public image. In addition to biting off another man’s earlobe in a 1981 bar fight, Busch Sr. was more recently charged with assault after a scuffle with a sixth-grader in 2018. (He denied the charge, and instead pleaded guilty to disturbing the peace.)

“With nine lovable, rowdy people under one roof, chaos inevitably ensues,” People writes, adding, “it’s up to matriarch Christi to maintain the peace.”

Sounds like a tall, but thoroughly entertaining order.