Barrel-aged Budweiser is officially happening.
Two of the country’s biggest booze brands, Budweiser beer and Jim Beam bourbon are releasing a new brew: Budweiser Reserve Copper Lager.
Inspired by the ol’ “beer and bourbon shot”—what we like to call a boilermaker—the announcement from Anheuser-Busch described the partnership as a taste of the brands’ shared connection to America. The beer, marking the first cross-merchandising collaboration for Bud and Beam, will be released this fall to commemorate the 85th anniversary of the end of Prohibition. (Repeal Day was December 5, 1933.) It will also, the announcement notes, be released in time for baseball season, which is also very American.
“We are very excited about this partnership not only because both brands share common history but also an obsession for quality and a decade’s long connection to America,” Ricardo Marques, vice president of marketing for Budweiser, said in a press release. “This is a truly unique partnership and innovation that will surely drive excitement with our drinkers.”
Rob Mason, vice president of marketing for Jim Beam, said, “This partnership feels especially natural given our brands’ common values and the pivotal roles they’ve both played in American history. Our family distillers have produced ‘America’s Native Spirit’ since 1795, using traditions and techniques passed down through the generations. This is another exciting milestone in Jim Beam’s history.”
Remember when Budweiser made fun of craft beer, though?
We’re just gonna leave this here…
