On Monday, Anheuser-Busch InBev (AB InBev) unveiled the newest member of the Budweiser family: Budweiser Nitro Reserve Gold. Touted as a “first of its kind” golden lager, Budweiser Nitro Reserve Gold features “notes of toasted caramel malt,” according to a press release, and will be sold both in 12-ounce cans and on draft.
Unlike Guinness, cans of Budweiser Nitro Reserve Gold will not feature a special “widget” to add bubbles once the the beer has been opened. Instead, drinkers are instructed to flip the can three times, “pour hard” into the glass, and wait for the beer to settle.
To further reassure nitro newbies that shaking their beer before pouring straight down the middle of the glass is what they’re supposed to do, the product release has been accompanied by a new ad entitled “Wrong is Right.”
Currently, most nitro beers on the market are stouts or dark ales, since the velvety mouthfeel helps even out their complex, malty flavors. But who’s to say a golden ale won’t also improve with the barrage of tiny nitrogen bubbles?
Unconvinced nitro purists take note: there are unconfirmed reports that AB InBev will also be releasing a Budweiser Nitro Reserve Black. With any luck, it may be out by St. Patrick’s Day.