Much like its beer, Bud Light is aiming for transparency with its nutritional facts. In February, America’s best-selling beer will debut “bigger nutrition labels” detailing the beer’s ingredients, calories, carbohydrates, and other nutritional information, AP reports.
Although other beer brands, including Coors Light, Corona Light, Heineken, and Guinness have displayed some type of nutrition information on their bottles or packaging in the past, Bud Light will be the first to show a “prominent” label similar to those required by the U.S. Food and Drug Administration on foods, AP reports.
In 2016, beer makers including AB InBev, MillerCoors, and Heineken agreed to voluntarily disclose nutrition facts on their products by 2020. Bud Light is the first to make the change. It is unclear whether other AB InBev brands will immediately follow.
“We want to be transparent and give people the thing they are used to seeing,” Andy Goeler, vice president of marketing for Bud Light, said.
Bud Light’s 110 calories are unlikely to send its fan base running, but the change is a bold move for brand that shipped 33.1 million barrels of beer in 2017. For context, that’s nearly double the amount of runner-up, Coors Light.
Bud Light’s move speaks to a growing trend among younger drinkers: health and wellness. “They have grown up really in tune to ingredients,” Goeler said.
We’ll stick around for the real revolution: Bud Light Zero, with no calories at all. (This is impossible now, but if Budweiser is going to Mars, we can dream.)