Bryan Cranston and Aaron Paul of Breaking Bad fame are the latest set of celebrities stepping into the liquor industry.
“We had the time of our lives while shooting Breaking Bad and truly built a very special bond,” Paul wrote in the post. “Knowing that we couldn’t share the screen for quite a while, our thoughts turned to a new project.”
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Three years ago we sat in a sushi bar in New York. Talking about life and what we could possibly do down the road together. We had the time of our lives while shooting Breaking Bad and truly built a very special bond. Knowing that we couldn’t share the screen for quite a while – our thoughts turned to a new project. We sipped cocktails and thought about what it should be. The younger one looked at his drink and said, you know what we should do? We should do a really special Mezcal. The older one said, you mean the liquor with a worm at the bottom? Nah, that was just some bullshit gimmick, I mean real, artesanal Mezcal made by hand in Mexico. After that dinner we couldn’t get the idea out of our heads. So, we started traveling to Oaxaca to see if we could find it, and we mean it had to be “it,” something so damn good even people who don’t think they like Mezcal will love it. It had to be perfect or we weren’t going to do it. We searched high and low all over Oaxaca, met incredible people along the way and after a beautiful yet grueling search throughout that majestic landscape we believed we may have found our place. Our Mezcal. It was on a dirt-road, in tiny village, hours away from the center of town, we found it and it was perfect. Holy shit it was perfect. We looked at each other and just simply nodded. This is it. We named it Dos Hombres – two guys on a quest. It’s been a long and crazy journey and we couldn’t be happier to share this with you and the rest of the world. We are crazy about the taste, the aroma, and the versatility of this smokey, age-old alcohol. Try it, and let us know what you think. We are certain you will love it. Well, that’s our story. What’s yours? Go to Doshombres.com to get a bottle of your own. Follow us at @Doshombres and @Mezcal to hear more about Mezcal and Dos Hombres. — AP & BC 📷 @coryt
What two hombres don’t get inspired to start a mezcal brand whilst dining at a New York sushi bar?
After a trip to Oaxaca, Mexico, the duo claim to have found the “perfect” mezcal. “It’s been a long and crazy journey and we couldn’t be happier to share this with you and the rest of the world,” Paul wrote.
The Internet’s response runs the gamut from disappointment to excitement.
Nickolaus Hines of the Matador Network very reasonably believes “people should make what they love,” but criticizes Paul and Cranston for not giving credit to those responsible for actually making the mezcal. “When what they love is a culturally significant product made in small local communities,” Hines writes, “respect has to be given where it’s due.”
Some Twitter users, including @buzzwhistle, criticized the lack of credit, writing “You found it and named it so of course it’s ‘yours’ now.”
Two white guys go on a "quest" to find "[your] mescal." You found it and named it so of course it's 'yours' now.
It didn't exist before you showed up. The town doesn't matter. The people don't matter.
— X Aubuchon-Mendoza🌹 (@buzzwhistle) July 9, 2019
Others were just upset because they expected a reunion movie, and got a mezcal brand instead.
#DosHombres I’m not angry. Just disappointed.
— Zac Hammond (@realzachammond) July 9, 2019
Not everyone was upset, though. Some Twitter users said they have already bought the mezcal, or plan on it.
Why are fans upset? I’m a huge @BreakingBad fan & I thought the show had a near perfect ending! On top of it, I’m digging the @BryanCranston x @aaronpaul_8 mezcal collab! 😎 #DosHombres https://t.co/lkSZ0jjdp5
— Ally Spiroff (@allyspiroff) July 9, 2019
To get your hands on a bottle, the mezcal is currently available for order on the Dos Hombres website, and at various liquor stores in New York and California.