Brad Pitt and Angelia Jolie are releasing a new rosé Champagne via their popular rosé brand Miraval, which they own with the French Perrin family.
A blend of Chardonnay and Pinot Noir (75 and 25 percent, respectively), Fleur de Miraval will launch on October 15, according to a press release. The Jolie-Pitt and Perrin families partnered with the Péters family — a family rooted in six generations of Champagne making — to introduce the exclusive sparkling wine.
“Fleur de Miraval Rosé is the culmination of five years of work, research, and tasting done in the utmost secrecy,” Rodolphe Péters, head of Pierre Péters Champagne said in the press release.
“For me, Champagne conjures up feelings of celebration, quality, prestige, and luxury,” Pitt told People Magazine. “But rosé Champagne is still relatively unknown. Backed by our success with Miraval in Provence, I wanted us to try to create the defining brand of rosé Champagne, focusing all our efforts on just this one color.”
Jolie and Pitt purchased the 1,200-acre Miraval estate in 2012. The couple married there in 2014, but when they announced their separation two years later rumors began regarding the sale of the estate. In 2017, the couple denied the speculation calling the estate “an investment for the family and the children.”
In less than a decade, Miraval has grown to become one of the world’s most popular rosé brands. With just 20,000 bottles of the new Champagne produced for the first edition, and a reported SRP of $390, Fleur de Miraval promises to be a more niche release.