Another day, another hard seltzer release.
“Most of the current hard seltzers on the market are clear, with similar flavor profiles,” Jonnie Cahill, senior vice president and chief marketing officer at Heineken, says. “[W]e jointly saw an opportunity to add a splash of fruit to the category as we know consumers are looking for real ingredients and great taste.”
The new release will debut in early 2021, though an exact release date is not available as of publishing. When it does drop, SunRise will be available in four flavors that fans of AriZona may recognize: Lemon, Grapefruit, Much Mango, and Cherry Punch.
Arriving at 4.6-percent ABV and 100 calories per 11.5 ounce can, the new offerings will be sold in both 12-can variety packs and larger (19.2 ounce) single-serve cans.
This isn’t the tea company’s first foray into the alcoholic drinks industry. In 2019, the AriZona released a spiked version of its popular Arnold Palmer Iced Tea in partnership with Molson Coors. And in April of this year, the company announced the release of a vodka-based AriZona Hard Green Tea.