Online sports betting is bigger than ever and thanks to a plethora of apps that have debuted in recent years, getting skin in any game is just a tap away. And more often than not, when people are betting, they’re doing it with a drink in hand.
A recent study from market research firm CGA confirms that people who partake in sports betting tend to linger at a bar longer to see a game through to its end, while also being more likely to enjoy a celebratory post-game drink on-premise if their team wins. But the beverage industry seems to have overlooked how much sports betting influences consumption. While the betting crowd might not be sipping $22 Negroni riffs at high-end cocktail bars, operators of these establishments could still use the hobby to benefit their bottom line.
With “The Big Game” just around the corner, Adam, Joanna, and Zach discuss whether the spread of legalized online sports betting is having a positive effect on the bar business, and if there are ways that savvy operators can draw in more of the sports betting crowd. Tune in for more.
Zach is reading: We Asked 18 Bartenders: What’s the Trendiest Shot to Order Right Now?
Joanna is reading: Sweet Vermouth on the Rocks With a Twist: The Story Behind the Iconic Order in ‘Groundhog Day’
Adam is reading: Does Hillstone Serve New York’s Best Martini?
