Do the masses really yearn for pumpkin beers in late July, or are retailer expectations of consumer behavior completely at odds with the weather patterns? How do European wine bars manage the tightrope walk of serving food without being a full-blown restaurant when American wine bars can’t seem to master that art?
And wine companies have dabbled with NFTs and augmented reality vineyard tours, but is cutting- edge technology really the answer for successfully broadcasting to a younger audience? There may be no “Got Milk?” campaign for the wine world, but marketing savviness in the industry is long overdue for a few strokes of improvement.
On this episode of the “VinePair Podcast,” with Adam on vacation, Joanna and Zach respond to some listener emails, taking an in-depth look at wine advertising, the wine bar’s identity crisis, and the analytics of a seasonal beer release. Plus, they discuss wine packaging sustainability and the frustrating struggle to make kegged wine classy. Tune in for more.