2023 was a wild year for the drinks space. Story after story emerged regarding the calamities of the wine industry. Many argued that an entire generation of consumers doesn’t drink. Martinis were everywhere. Bud Light, a brand that may have been called bulletproof a year ago, demonstrated on a large scale that the more you allow yourself to be the subject of controversy without taking a stance, the worse it gets for you. And that’s just the tip of the iceberg.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach highlight some of the biggest stories in the drinks industry from 2023, including a crisis in the wine industry and the concurrent ascendency of spirits, changes in the hard seltzer landscape, and a massive quagmire for Bud Light. Tune in for more.