Non-alcoholic drinks aren’t just growing in presence on retail shelves — many bar owners are also considering ways to incorporate them into their beverage programs. But it can be a tricky business model to execute, as the industry has yet to figure out the best ways to price zero-proof concoctions. Is a non-alcoholic beverage program worth the investment?
Today on the “VinePair Podcast,” Adam, Joanna, and Zach debate the economics behind an extensive non-alcoholic cocktail program. Do they rake in any cash? If not, why do bars still include N/A sections on their menus? Tune in for more.
Join us for a live podcast recording at the Unified Wine & Grape Symposium in Sacramento, Calif., on Wednesday, Jan. 28, 2026
Zach is reading: The Rise of the ‘Convertible’ Cocktail
Joanna is reading: More Bourbon Distilleries Are Closing. So What Happens to the Whiskey?
