Today on the “VinePair Podcast,” Adam and Joanna respond to a listener’s question: Are RTDs actually a fad? Despite emerging in the late 2010s and becoming a significant part of the beverage alcohol industry in the 2020s, is it possible that they don’t have staying power, or have they shown that there’s a significant audience for convenience, flavor, and accessibility?
Joanna is reading: The Karaoke Bar Is Finally Taking Cocktails Seriously
Adam is reading: How Cocktail Kingdom Grew From a Small Bar Supply Shop Into a Global Cocktail Powerhouse
