It seems that each day brings a new headline about younger generations’ drinking slump, but the doom and gloom offers American wine the opportunity to reinvent its old ways to meet the desires of contemporary drinkers. Now is a pivotal time for the U.S. wine scene, but it’s up to the producers to speak with consumers and adapt to their changing demands.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach are live from the Unified Wine & Grape Symposium in Sacramento, Calif. They discuss why they think there is room for optimism about American wine, as well as the lingering challenges and concerns for the industry. Then, they answer questions from the audience.
Zach is drinking: Yonder Cider “Stoked”
