Airing between regular episodes of The VinePair Podcast, “Covid-19 Conversations” takes an inside look at how the coronavirus crisis is impacting all areas of the alcohol business.
In this installment of Covid-19 Conversations, VinePair CEO Adam Teeter interviews Derek Detenber, chief marketing officer of Artisanal Brewing Ventures (ABV), the umbrella company of popular brands including Victory Brewing, Southern Tier, and Sixpoint.
Detenber discusses how ABV members are adapting brand messaging, switching up consumer programming, and maintaining the supply chain in the face of increased off-premise demand.
Along with these challenges, Detenber shares his thoughts on striking a balance between focusing on survival mode while keeping an eye on the post-coronavirus future.
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