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Spirits

Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Picture this: It’s a weeknight evening after a long day at work. You come home, order some take-out, and fall back onto the couch for some late-night entertainment. The commercial break begins and a Bud Light advertisement appears, followed by a Jim Beam commercial. You think nothing of it — they’re just promotional ads. But one […]

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The Flavors In Your Liquor, Visualized

The Flavors In Your Liquor, Visualized

Like beer, spirits have a wide range of tastes and aromas. Lots of things contribute to the flavor profile of a liquor: its ingredients, how it’s aged and what it’s aged in, how many rounds of distillation it’s gone through, where it’s made, plus certain x factors we can’t quite put our finger on. Even […]

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