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Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Picture this: It’s a weeknight evening after a long day at work. You come home, order some take-out, and fall back onto the couch for some late-night entertainment. The commercial break begins and a Bud Light advertisement appears, followed by a Jim Beam commercial. You think nothing of it — they’re just promotional ads. But one […]

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The Flavors In Your Liquor, Visualized

The Flavors In Your Liquor, Visualized

Like beer, spirits have a wide range of tastes and aromas. Lots of things contribute to the flavor profile of a liquor: its ingredients, how it’s aged and what it’s aged in, how many rounds of distillation it’s gone through, where it’s made, plus certain x factors we can’t quite put our finger on. Even […]

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MAP: Vodka Vs. Whiskey Lovers By State

MAP: Vodka Vs. Whiskey Lovers By State

Over the last decade whiskey has surged in popularity in America, reclaiming its traditional throne from vodka as America’s best selling spirit. This is because of both booming demand for whiskey — particularly bourbon and Irish whiskey — along with rising whiskey prices. Those rising prices, and a general shift toward pricier whiskeys among American drinkers, […]

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