What We’re Doing
We love to drink wine and share it with friends, but we hate the anxiety and pretension that surrounds our favorite beverage. You should never feel intimidated because you don’t know what a tannin is, or because you’re unsure about the difference between an oaked and an unoaked Chardonnay. We created VinePair to solve this problem.
VinePair is a new way to understand and talk about wine. We’re removing the anxiety, pretension and insider language from one of the world’s oldest beverages. You drink wine to relax, celebrate and have a good time. Trying to understand and buy wine should not be stressful. And now it isn’t.
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Who We Are – The Team
Adam has spent the past 9 years of his life obsessed with wine and trying to remove the elitism often associated with the industry. In 2010, Adam, along with our Chief Wine Geek Keith Beavers, founded Vivo in Vino, a music series that paired cutting-edge bands, such as The Antlers and Freelance Whales, with accessible wine makers, such as Mouton Noir and Brooklyn Oenology, in an intimate setting. Together with Keith, Adam also created and wrote Juiced, a television show about wine and culture that was optioned by Herzog TV. Adam is a winner of the Left Bank Bordeaux Cup American Wine-Tasting Championship. When not obsessing over wine, Adam has also served in a marketing strategy role for startups including Shutterstock, Tablet Magazine, and JDub Records.
Josh loves putting things together — websites, words, legos, and cases of wine. Prior to VinePair, Josh spent a few years helping to build Ez Texting, an NYC startup, into the leading provider of text messaging services to small businesses. Ez Texting was acquired in late 2012, by CallFire, in a transaction facilitated by funding from Morgan Stanley, Investor Growth Capital & Multiplier Capital. In 2008, Josh served as the founding editor of Good Night Mr. Lewis, an award winning nightlife blog, still written today by Steve Lewis for Blackbook Magazine. Josh also co-founded MobileSmarts, one of the earliest (as in monophonic ringtones) and largest distributors of ringtones in North America.
Naomi has a passion for good wine and great design. Driven by the desire to not be intimidated when ordering wine at a restaurant or buying wine in a store, Naomi founded the Hell’s Kitchen Wine Club in 2007 as a way for her and her friends to educate one another about wine. She served as head of marketing for Vivo in Vino and has developed and implemented digital marketing strategies for the Jewish Book Council.
Advisor: Chief Wine Geek
Keith Beavers is a self-taught wine ‘geek’, who has been making wine more accessible to New Yorkers for years. Along with Adam, Keith created the downtown wine and music series Vivo in Vino, and the wine television show “Juiced.” In 2010 Eric Asimov of The New York Times called Keith “a wine ambassador who is improving the country’s wine culture.” Keith has appeared on NBC’s Sunday Today in New York as a wine educator, and has collaborated on educational wine videos with Sud De France and Sadat X. Keith is also the owner and Wine Director of In Vino Restaurant and Wine Bar in the East Village, which was named a Top 100 wine list in the US by Zagat in 2013. He can be found at In Vino hosting educational wine tastings.