Survey: How The Next Generation Of Drinkers Feel About White Wine [Infographic]

A few months ago we surveyed you, the VinePair readership, to better understand why you love white wine. The results were compelling and clearly show the taste preferences for the next generation of consumers. People are spending more, and drinking white wine throughout the year. You’re also becoming fans of more obscure varietals, and seeking whites from all over the world. To understand the big picture, check out the infographic below to see the larger themes we uncovered in the survey.

But first, a little more about you, the VinePair reader. The majority of the VinePair readership is made up of Millennials and Gen Xers, with 65% of the readership being female and 35% of the readership being male. You are an urban population that drinks wine often and loves to explore. We asked, you answered. Here’s what you love about white wine:

White Wine Survey Infographic

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* METHODOLOGY: VinePair surveyed 999 readers about their white wine preferences from 1/13 – 1/24/16.