Remember when Bruce Willis had a full head of hair? Or When Seagram’s Wine Coolers were the latest thing? No? Then let’s go back to 1986 to watch some cringe-inducing crooning from the Die Hard action hero. The tagline of these ads? It’s wet and it’s dry. 1986!

And don’t even think about not watching the third ad, which features Bruce Willis hitting on Sharon Stone:

Bruce: Why not try something you’ve never had before?

Sharon: Is that a line?

Bruce: No, it’s a drink. Seagram’s Golden Wine Cooler. It’s wet, it’s dry, it’s new, and it’s Seagram’s!

Want to see more wine ads from the 1980s? Head over to Wine-Searcher to watch four more ads we’d probably all like to forget!