15 Beautiful Mid-Century Cocktail Lounge Postcards


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In the days before email and indoor smoking bans, urban and suburban restaurant “cocktail lounges” were common sights across America, many springing up along the nation’s newly paved highways. While today you’ll still find the occasional pack of branded matches at a restaurant, a custom designed postcard is a rarity. That wasn’t the case 50 to 75 years ago, a fact attested to by the Boston Public Library’s massive collection of mid-twentieth century postcards. All of the cocktail lounge postcards you see below were designed by a single Boston firm, Tichnor Brothers Inc. Often themed, these cocktail lounges represent a long-gone era, though one that modern-day restauranteurs increasingly mine for nostalgia.

Babette’s Famous Yacht Bar And Cocktail Lounge – Atlantic City, New Jersey

Babette's Famous Yacht Bar And Cocktail Lounge - Atlantic City, New Jersey

 

Side Show Restaurant and Cocktail Lounge – Yonkers, New York

Side Show Restaurant and Cocktail Lounge - Yonkers, New York

 

The Lido Cocktail Lounge – Worcester, Massachusetts

The Lido Cocktail Lounge - Worcester, Massachusetts

 

The Crown Hotel, Deep Sea Cocktail Lounge – Providence, Rhode Island

The Crown Hotel, Deep Sea Cocktail Lounge - Providence, Rhode Island

 

Leon’s Cocktail Lounge and Bar – Hackensack, New Jersey

Leon's Cocktail Lounge and Bar - Hackensack, New Jersey

 

Cocktail Loyale, Serpentine Bar and Cocktail Lounge – New York, New York

Cocktail Loyale, Serpentine Bar and Cocktail Lounge - New York, New York

 

Larry’s Cocktail Lounge – Chester, Pennsylvania

Larry's Cocktail Lounge - Chester, Pennsylvania

 

Famous Restaurant Cocktail Lounge – Lake Worth, Florida

Famous Restaurant Cocktail Lounge - Lake Worth, Florida

 

The Modern Cocktail Lounge and Dining Area of the Palms Cafe –  Columbus, Indiana

The Modern Cocktail Lounge and Dining Area of the Palms Cafe - Columbus, Indiana

 

St. Francis Grill and Cocktail Lounge – Santa Cruz, California

St. Francis Grill and Cocktail Lounge - Santa Cruz, California

 

Roosevelt Top Hat Restaurant & Cocktail Lounge – Metuchen, New Jersey

Roosevelt Top Hat Restaurant & Cocktail Lounge - Metuchen, New Jersey

 

Underwood’s Chicken House Cocktail Lounge – Gilman, Illinois

Underwood's Chicken House Cocktail Lounge - Gilman, Illinois

 

Knot’s Cocktail Bar – Alpena, Michigan

Knot's Cocktail Bar - Alpena, Michigan

 

Scottie’s Cocktail Lounge – Grand Rapids, Michigan

Scottie's Cocktail Lounge - Grand Rapids, Michigan

 

Smith’s Restaurant & Cocktail Lounge – Euclid, Ohio

Smith's Restaurant & Cocktail Lounge - Euclid, Ohio

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