If you’re an Atlanta Hawks fan, you can now wear clothing sponsored by Budweiser’s Lime-A-Rita. As Sports Pro Media reports, the Lime-A-Rita branding under the Anheuser-Busch umbrella has teamed up with designer Megan Ann Wilson to create a line of women’s activewear, with products ranging from sports bras to bomber jackets. The deal was apparently signed with intentions of getting female NBA fans more involved in the arena experience; pop up shops will be open around the arena during Atlanta Hawks games, with said activewear available for purchase, for the duration of the NBA season.
The products, featured in the above images, seek to “tap into two major female passion points — sports and fashion,” says Selena Kalvaria, the senior brand manager for Lime-A-Rita. “We can’t wait for Atlanta Hawks fans to see what we’ve been working on with Megan Ann Wilson and to experience game night in a new way with Lime-A-Rita this year.”
Judging by the above photos, we’re pretty sure that attention will be paid to anything but the game, should Atlanta’s female fans show up to the arena in such compelling outfit choices. Because it’d be just impossible for us women to experience a sporting event without a fashion component added to the mix, right?
