Emojis are everywhere these days. No longer just an easy way to react to your friends’ Instagram photos, there’s now an emoji movie, merchandise, and even a national emoji day. According to Emojipedia, as of June 2017, there were 2,666 emojis in the Unicode Standard. Yet for some, that’s still not enough emoji.
As reported by Drinks Business, Sonoma county winery Kendall-Jackson recently sent a 15-page document to Unicode (the governing body that sets global coding standards), petitioning for them to create a white wine emoji. The California winery is renowned for being a Chardonnay pioneer, and feels that an alternative to the red wine emoji is now long overdue.
“The existing wine glass emoji, depicted as a glass of red wine, does not properly represent one of the most popular and widely consumed adult beverages – white wine,” Kendall-Jackson outlines in its petition.
The winery is not the first to argue that a white wine emoji is overdue. In a June 2017 article, Food & Wine also complained that about the lack of choice when it comes to selecting wine emojis.
And just in case the 15-page petition wasn’t enough, Kendall-Jackson has also set up a white wine emoji website, and is urging wine lovers to use the #WhiteWineEmoji hashtag to try and help spread the word. But at the time of publishing, there has still been no public reply to the campaign from Unicode.