Trump Winery Boycott Leads to Rush on Trump Wines

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Trump Winery Sells out after proposed boycott

Photo via Trump Winery

A proposed supermarket boycott that carries wines from Trump Winery ended in a sellout. In mid February, members of the National Organization for Women called for people to boycott Wegmans Food Markets until it stops carrying Trump-branded wines in it’s Virginia stores. Instead, Trump wines sold out and won’t be replaced for another couple months, Jo Natale, Wegmans’ vice president of media relations, told Fox News.

“For various reasons, we are sometimes asked to stop selling a product,” Natale said. “Our response is always the same, no matter the product: How a product performs is our single measure for what stays on our shelves and what goes.”

Trump Winery, which is based in Virginia, first felt pressure immediately after the election with the hashtag #StopTrumpWine. “Let’s demonstrate through economic action that the residents and business owners of Charlottesville will not stand for the hatred espoused by Eric Trump and those like him,” the National Organization for Women’s website reads.

Wegmans has been selling wines from the estate since 2008. Donald Trump bought the winery for $6.2 million in 2011, and it’s now run by his son, Eric. VinePair tried some of Trump’s wines in 2016 and had mixed reactions. In Virginia, however, the boycott was facing an uphill battle from the start.

Sales for Trump Winery’s five wines more than doubled from 2015 to 2016, Virginia Alcohol Beverage Control spokesperson Valerie Hubbard told a local television station in Richmond, Virginia. It’s also the most sold wine brand in Virginia by dollar value.

Wegmans won’t have any more Trump wine for a few weeks until it has a chance to stock back up. If you’re a Trump Winery loving Virginia resident and didn’t get in on the buyout, it’s also sold at Giant, Harris Teeter, Safeway, Kroger, and Whole Foods.


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