Truly hard seltzer has announced new details surrounding its holiday-themed seasonal variety pack set to launch this fall.
As VinePair reported on September 1, Truly’s Holiday Party Pack has four new flavors inspired by the season. We now know that the 12-pack slated for fall release will officially kick off its nationwide rollout on November 1.
The Truly Holiday Party Pack features four cocktail-inspired flavors: Pomegranate Ginger Fizz, Cran Orange Sparkler, Spiked Apple Spice, and Holiday Sangria Style. Despite decadent inspirations, each can contains Truly’s usual 100 calories, 1 gram of sugar, and 5 percent ABV per 12-ounce serving.
Since its debut in 2016, Truly has proven keen to innovate, launching a range of seltzer products including lemonade, hard tea, punch, and ice pops. Those extensions seem to have paid off.The hard seltzer giant witnessed a 44 percent growth within the beer category this year, second only to Bud Light Seltzer, according to an email press release from the brand. The two look set to continue battling it out on the innovation front, with Bud Light Seltzer also having just announced its own holiday variety pack inspired by fall flavors.
Casey O’Neill, senior product development manager Boston Beer Co., Truly’s parent company, said in a press release: “Our drinkers love the unexpected flavors we’ve created over the years, and we’re beyond excited to bring them some fun, cocktail-inspired flavors just in time for the holidays.”
Snag yourself a Truly 12-pack of holiday cocktail flavors in November, available for a limited time only.