Few things are as comforting when you’re inebriated as a bag of chips. They’re filling, reliable, and they probably won’t be eaten when you’re sober. And now, they can tell you if you’re too drunk to drive.
Tostitos, the maker of the ultimate salsa scooping tortilla chip, partnered with Mothers Against Drunk Driving and Uber to create a chip bag that can detect if people have had too much alcohol to get behind the wheel. It’s called the Tostitos Party Bag, and it contains sensor on the top near the seam to detect alcohol on a person’s breath. A glowing ring turns green if you’re good to go, and red with the message, “Don’t drink and drive.”
It’s not just a preacher, though. If you get the red flash, you’re offered a $10 Uber credit for a ride home. Yes, it’s a very nerdy, futuristic technology marketing gimmick and, in a perfect world, people would have the common sense to avoid driving after drinking. No, it won’t tell you what your blood alcohol content is. But there’s an important message here for the type of people who rely on bags of Tostitos during their most vulnerable stages in life.
In today’s health-focused society, chips get a bad rap. Maybe it’s time for us to put those health warnings aside. For those of us who can’t get our hands on the chip bags of the future, Frito-Lay, the company that owns Tostitos, will give out 25,000 $10 Uber discounts between now and the Super Bowl.
Scoop up and enjoy friends, your bag’s got your back.