In a recent report shared by the IWSR, figures reveal that Tito’s Handmade Vodka has overtaken Smirnoff as the best selling vodka brand in the U.S. Following volume growth of more than 20 percent in 2019, Tito’s is now also the best selling distilled spirit in the country.

Jack Daniel’s Tennessee Whiskey was the third best-selling spirit brand last year, followed by Fireball Whisky and Crown Royal. Vodka remains the largest spirit category by volume in the U.S., despite surging sales of hard seltzers.

Launched by Bert “Tito” Beveridge in 1995, the brand’s rise to the top of the spirits category has been remarkable — particularly within the last decade. According to Statista, Tito’s sold 1.2 million 9-liter cases in 2013. By 2018, that figure had risen to 7.4 million cases, or 66.6 million bottles. That’s more than one million per week.

Tito’s sales surge likely comes from its dual popularity among trade and consumers. In a recent Punch article, which polled American bartenders on their go-to well liquor brands, Tito’s emerged as the favorite in the vodka category. Bartenders pointed to “brand recognition” and “reliability of the liquid” as their main reasons for favoring the brand.