Since 2016, New York City’s Threes Brewing has participated in brewing projects that benefit the American Civil Liberties Union (ACLU). For those unfamiliar with the ACLU, the nonprofit organization fights to reform civil liberties issues such as criminal justice, juvenile justice, prisoners’ rights, voting rights, free speech, and more. This year, Threes Brewing is renewing a former collaborative brew project to support the ACLU’s grassroots platform, People Power.
Called “People Power Beer,” the project will see Threes and a number of other breweries brew a beer of the same name, then donate a portion of the proceeds to the ACLU.
For participating breweries, the brew can take any desired format or style, in order to optimize creativity and flexibility. The beer should be released between the politically important bookends of July 4, 2020 (Independence Day) and November 3, 2020 (Election Day), and 10 percent of all proceeds will be directed to the ACLU.
While a similar version of the project (by the same name) included 85 breweries in 2018, this round promises heightened participation. An email from Threes Brewing co-founder Josh Stylman stated: “As breweries, we are uniquely positioned to use our platform as pillars in our communities to defend our rights, as well as those in our society that are disenfranchised.”
Threes Brewing also said of the project: “This is about humanity. We want to help celebrate and defend the very notion of democracy and believe the ACLU’s work matters more now than ever.”