Indulgences in general are thought of as bad for your health. There are countless examples of these wicked behaviors: eating pizza frequently, smoking cigarettes, rolling up a pizza and smoking it like a cigarette. But it isn’t necessarily true that all indulgences are bad for you. Drinking alcohol in excess may be bad for your liver, but in moderation it’s been claimed to help people age, and specifically benefit the heart. The ultimate truth is debatable, but the market for healthy alcoholic drinks is real, and so products have been made to supply the demand.
One of these products is Anti-aGin. If you can’t tell what this gin promises to do from its name, it claims to help you age gracefully. To be clear: the gin is specifically targeted to help your appearance, not necessarily your actual health. But taking care of your skin is important (just ask any dermatologist), so Anti-aGin may find a market — if it works.
The gin is distilled with ingestible collagen and purported age-defying botanicals. Since collagen levels decrease as we age, allowing for wrinkles and softness to develop in the skin, consuming collagen in our food and drink has been thought to help us age better. The company that created the product, alchemists Bompas & Parr, claims that “the ingredients were specifically chosen due to their revitalizing qualities, including healing sun-damage, being rich in minerals, inhibiting scar formation and to help smooth cellulite.” If you care about your skin, or have ever bought a $20 tube of anti-aging cream, this gin might worth a try. But remember to take care of the rest of your body when indulging, i.e., drink a lot of water.
Unfortunately, but quite expectedly, Anti-aGin is on the more expensive side of spirits, retailing at £34.99 ($50). But then, can you put a price on beauty? Well, I guess you kind of can, but you get it.