This summer, Stella Artois is turning the classic red party cup into something a little fancier. The iconic plastic cup now resembles a Stella Artois beer glass, complete with a stem and red exterior so you can still claim your beer. It’s called the Red Stella Cup.
With this new release, the company is giving away six-packs of the cups to the first 1,000 people to claim them on their website.
Peter Van Overstraeten, vice president of Premium and Super Premium Brands at Anheuser-Busch, calls the Red Stella Cup “the summer upgrade we all deserve” in a press release, adding, “quality beer in a quality party cup perfect for the outdoors – what’s not to love?”
If you want to get your hands on the new cup and aren’t one of the first 1,000 to respond, you can purchase one on the company website. Cups are $10 for a six-pack or $30 for a pack of 24.