This fall, you can officially be “sippin’ on gin and juice” just like Snoop Dogg intended with the release of the rapper’s new INDOGGO Gin.
Announced on Tuesday, the “the original purveyor of gin, juice, and good times” partnered with Trusted Spirits’ Keenan Towns and Prestige Beverage Group to produce the “laid-back California style” gin.
Made with seven botanicals and infused with natural strawberry flavor, INDOGGO gin goes easy on the juniper and features a “slightly sweet and fruity finish,” according to a press release.
“I can’t wait for the world to taste my remix on gin,” Snoop Dogg said in the release. “When I wrote ‘Gin & Juice’ back in ’94, it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
While this release is dropping more than 25 years after the iconic single, Snoop Dogg is no stranger to the drinks industry. In April 2020, Treasury Wine Estates announced a partnership with the rapper to release “Snoop Cali Red” through its 19 Crimes brand. And earlier this month, Corona released its “La Vida Mas” ad campaign starring the artist.
Time to stock up on juice.