Sierra Nevada’s New IPA Is Raising Funds for Camp Fire Relief

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Sierra Nevada’s New IPA Is Raising Funds for Camp Fire Relief

Photo Credit: Sierra Nevada / Facebook.com

California’s Camp Fire has left unimaginable devastation in its path, but California breweries are joining together to fight back with a fundraiser beer nicknamed “Resilience IPA.”

Sierra Nevada, whose Chico, Calif. location was temporarily closed due to its proximity to the wildfires, is calling on brewers across the country to participate in a collaborative brew day on Tuesday, November 27. One hundred percent of sales of Sierra Nevada’s Resilience Butte County Proud IPA will be donated to Camp Fire relief, according to an announcement on its Facebook page.

The label for Sierra Nevada’s new fundraiser beer, Resilience Butte County Proud IPA. Photo credit: Sierra Nevada / Facebook.com

So far, “hundreds of breweries have reached out saying ‘sign us up,’” Sierra Nevada wrote in a Facebook post. “We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future,” said a Facebook post attributed to Ken Grossman, Sierra Nevada’s founder.

In the meantime, Brewbound reports, Grossman and his family created the Sierra Nevada Camp Fire Community Fund via the Golden Valley Bank Community Foundation. The Grossman family donated $100,000 to the fund, which is accessible here.

Sierra Nevada also donated clothing from its gift shop, coffee and donuts, and free meals to first responders and anyone who has been displaced by Camp Fire, according to its Facebook page.


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