Big Machine Label Group, AKA, the face behind the records of Taylor Swift and Florida Georgia Line, has now added vodka to its already impressive playlist. As Taste of Country reports, BMLG President and CEO Scott Borchetta gave word of the brand new alcohol, Big Machine Platinum Filtered Premium Vodka. The booze will only be available in the Middle Tennessee region, at least for the beginning portion of the product’s launch.
BMLG’s vodka will be made with “high quality grains and pure Tennessee limestone water,” according to Taste of Country. The vodka’s availability is unsurprisingly convenient for BMLG, whose headquarters sit on Music Row in Nashville. Distillation will take place at Tenn South Distillery in Lynnville, Tennessee.
Borchetta recently made a statement regarding the hopeful success of the vodka business. As they put it, “With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.”
While no celebrity endorsements have been confirmed yet, we have a few in mind that could fill that blank space… or potentially cruise alongside new booze brand.