Sarah Jessica Parker is getting into the alcohol game. No, it’s not for Stella Artois, as the Super Bowl ad might have you believe. It’s for her very own line of wines.
Parker calls herself “a true wine lover” an says she “could not be partnering with a better brand than Invivo.” The New Zealand winery says its product is “like a delicious cold beer, only made from wine,” and claims on its website that it is “100 percent BS-free.”
Parker plans to be “very hands-on” with the process, from harvest to label design, the Drinks Business reports.
“It comes down to SJP’s palate and preferences,” Rob Cameron, Invivo co-founder, said. “We want to create wines that she loves and wants to drink and share with friends.”
The planning process included “a wine tasting at SJP’s shoe boutique” in New York, Invivo said on its website.
SJP’s wine isn’t available just yet — she has to make it first, of course — but you can keep up with its production at SJPXINVIVO.com.