The printed word has proven to be pretty divisive over the past couple months. There are plenty of examples to point to, but one timely one is probably enough: A Georgia gas station owner is refusing to sell Sam Adams because of a Super Bowl piece written by a Boston Globe columnist.
The piece, written by Dan Shaughnessy, is titled “It’s hard to get pumped up about a Super Bowl against … Atlanta.” By Shaughnessy’s reasoning, Atlanta is a city with “absolutely zero enthusiasm for professional sports.” Shots fired, and there’s still more than a week before the New England Patriots play the Atlanta Falcons in Super Bowl LI.
Viral Chhadua, a gas station manager in Gainesville, Georgia, decided it was time to #RiseUp after reading Shaughnessy’s column. He set out to show “America and Dan that Atlanta has a passionate fan base” by not selling any of Boston Beer Company’s Sam Adams beer until after the Super Bowl. He normally sells around eight six packs of Sam Adams a week. That one super thirsty Tom Brady fan in Gainesville will just have to find his Sam Adams elsewhere until after February 5, though. Naturally, Sam Adams didn’t take this standing down.
— Samuel Adams Beer (@SamuelAdamsBeer) January 26, 2017
“Won’t be their only loss,” the brewery tweeted from their corporate account. Chhadua isn’t letting some big, Patriots-loving company deflate his plan, though. He’s already sold two cases from the local Georgia brewery Sweetwater, which “doesn’t ever happen in the winter,” he told ESPN.
Don’t leave Viral Chhadua hanging Georgia. Prove that Atlanta is indeed not the worst sports city in America.