Fire Up the ‘Gram: A Rosé Mansion is Coming to NYC

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Fire Up the ‘Gram: A Rosé Mansion is Coming to NYC

Photo Credit: Rosé Mansion

The Hamptons may be America’s unofficial summer capital of rosé, but pink wine will have a rival New York headquarters this summer: Rosé Mansion.

On July 12, the two-story Rosé Mansion will open on Fifth Avenue in Midtown Manhattan. The 14-room venue will host the pop-up for the duration of summer, until October, and promises to offer Instagram moments a-plenty, as well as samples of different styles of rosé from around the world.

The experience is being touted as both fun and educational, with each of the rooms transporting guests “to a different place and time.” Among the “locations” are Rome and the Finger Lakes, and the mansion even houses its very own rosé blending lab, as well as a giant chandelier you can actually swing from — though maybe this not a good idea if you’ve already consumed glass or two.

From the educational side, the pop-up aims to teach visitors about “the history, science, and economics” of rosé.

Tickets to the Rosé Mansion experience are on sale now, and the $45 entry fee will also include eight samples of wine (roughly two full glasses). Though if you’re more of a “rosé all day” kind of person — nobody’s judging here — you might want to hit up the mansion’s Grand Tasting Lounge, which boasts the “largest selection of pink wine in the entire United States.”


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