Summertime is for rosé, and lots of it. That’s why rosé in a forty is now a thing.
Your lazy afternoons spent sipping rosé by the pool are about to get a lot more convenient, and maybe a little less classy — if you continue to associate forty ounce bottles with cheap beer and frat parties. But it’s worth it. A typical bottle of rosé costs about $20 for about 25 ounces, while a 40-ounce bottle of rose goes for just over $15.
This isn’t the first time a forty’s been filled with something that isn’t beer or malt liquor. French winemaker Julien Braud debuted his company Forty Ounce Wines, produced in the Loire Valley. The company carries a Muscadet, and now, with summer coming, is branching out into rosé.
These forty-ounce bottles of rosé are already for sale in New York, New Jersey, California, Pennsylvania, and Colorado, but they’re going to go fast. Braud’s company only produced 1,200 cases from the 2016 vintage, as the Loire Valley saw a difficult season last year.
If you’re lucky enough to live in one of those states, get your forty of rosé before it’s gone. The company’s expecting them to get scooped up pretty quickly, according to creator Patrick Cappiello.
That said, if you miss the boat and still want to drink cheap rosé out of the bottle and feel like you’re in college again, there’s always Two Buck Chuck.