Reyka Vodka Opens ‘World’s First’ Glacier Bar in Iceland

How far would you go for a free cocktail? For some, the answer is the top of a glacier in Iceland.

As part of an exciting new promotion, Icelandic vodka company Reyka is encouraging its fans to travel to the Langjökull Glacier—the water source for Reyka Vodka. And at 361 square miles, it’s also the second largest glacier in all of Iceland.

While some Reyka drinkers can win a trip to the ‘world’s first bar on a glacier” through the brand’s website, other adventurous fans may want to make their own journeys to the glacier bar using the coordinates 64.565653°N-20.024822°W. And if directions aren’t your forte, the giant orange Reyka flag in the middle of the Arctic Circle may just tip you off.

Reyka Vodka clearly prides itself on its Icelandic roots. Earlier this summer, the brand launched a campaign to save the puffins—a bird indigenous to Iceland. And of their newest PR stunt, Reyka’s brand ambassador Fabiano Latham said in his announcement: “Reyka Vodka is not just made in Iceland, it’s made of Iceland—so where better to host our Reyka Bar than at the very source—Langjokull Glacier!”

This pop-up bar will be open from October 16th through the 20th, and will serve samples of various vodka cocktails, including Reyka’s signature drink, the Puffin Collins.

Now excuse us while we get our winter coats out of storage…