Certain whiskey lovers will do anything for a taste of Pappy Van Winkle. It’s rare, it’s limited, and it’s a cult classic. So when a bar in the Queens neighborhood of New York City announced it scored a bottle of Pappy Van Winkle Family Reserve 23 Year — one of the most coveted bottles in the whole Pappy line up — people were naturally excited.
Only, whoever wants a taste has to be excited enough to pay $145 for two ounces. And they better get to Queens fast, because the bar, Bowery Bay, sold out in a month last year, the owner of the bar Deni Anza told DNA Info.
Paying $145 for two ounces is hard to wrap your head around, no matter how much of a cult favorite Pappy is. For that price, you can buy around 8 ounces of silver, or a tenth of an ounce of 24 karat gold.
That’s a high price for a bottle with a suggested retail value of $269. But rarity has a tendency to jack prices up — Country Wine & Spirits is selling a bottle of 23 Year for $3,299.99. Only around 7,000 bottles of Pappy are sold from the distillery every year (except in 2015, which was an especially low yield).
Bowery Bay is also offering 12 Year for $55, 15 Year for $85, 13 Year for $65, and 10 Year for $50. But it’s the 23 Year that is the most coveted. It’s one of those drinks that when you find it, you’ve just got to have it.