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Penfolds to Release Fiery Baijiu-Infused Shiraz in ‘Special Bottlings’ Range

Penfolds to Release Fiery Baijiu-Infused Shiraz in ‘Special Bottlings’ Range

In a world that seems obsessed with terroir-driven wines, Penfolds can be considered a bit of an outsider. Instead of focusing on single vineyards, or even sticking to one region, the prestigious Australian wine brand embraces multi-region grape sourcing, particularly for the production of its iconic ‘Grange’ label wines. Now, it intends to take this […]

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Jack Daniel’s Severs Sponsorship of Alaska’s Iditarod Dog Race

Jack Daniel’s Severs Sponsorship of Alaska’s Iditarod Dog Race

Jack Daniel’s parent company, Brown-Forman announced the Tennessee whiskey brand will no longer sponsor Alaska’s Iditarod Trail Sled Dog Race, a relationship it has had for 15 years. The whiskey company has decided to go in a different direction, instead focusing on efforts to partner with the National Basketball Association, according to a spokesperson.

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Free Bud Light for All of California if Mexico Beats Brazil

Free Bud Light for All of California if Mexico Beats Brazil

While the U.S. soccer team failed to qualify for this year’s World Cup, there’s been plenty of action to keep us entertained (like fun drinking games). But for California-based soccer fans, there’s now an extra incentive to take interest in the tournament: Bud Light announced it will help pay for “celebratory” beers if Mexico wins […]

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Carlsberg Invented Caviar Made of Beer for the World Cup

Carlsberg Invented Caviar Made of Beer for the World Cup

While the World Cup has caused beer shortages in Russia and the U.K., prompting the latter to implement beer rationing due to limited supply, Danish brewer Carlsberg has a different solution: beer caviar. Carlsberg, which is the official sponsor of the Danish national team, worked with CP+B Copenhagen and Danish chef Umut Sakarya to create […]

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