Once a movement championed by health food stores and high-end grocers, in recent years, organic has gone mainstream.
In the wine industry, the category accounts for just a fraction of global production, but a growing number of producers are turning their hand to organic practices, in order to meet increasing consumer demand. According to new research from the International Wines and Spirits Record (IWSR), this strong growth is set to continue over the next few years.
By 2022, organic wine consumption is forecast to hit 87.5 million nine-liter cases annually. This figure amounts to 3.6 percent of the projected total still wine consumption (2.43 billion nine-liter cases), and would represent compound growth of 9.2 percent for the organic category since 2017.
“Much of that growth is being driven by Europe, which will account for 78 percent of the global organic wine market by 2022,” Mark Meek, IWSR’s CEO, said. “The Americas will represent about 12 percent of total organic wine consumption.”
The report also shows that between 2007 and 2017, the total area of organic vineyards worldwide increased by 234 percent, with more than one million acres now certified organic.
For more specific details on the markets driving organic wine consumption, access the full report here.